Hi we are Wax/On. We are a new type of creative agency that is putting creative and media back together – where they belong.
After realising a shared frustration at the disconnection between ideas being created and where they are seen - we started having ideas of our own.
Inspired by how agencies used to make ads and plan their media, we set about reuniting creative and media as a single offer for the modern world.
By joining forces with an independent media network, we created Wax/On to deliver brand building strategy and creative with smart, results driven distribution.
By Wax/On
An integrated communications campaign to celebrate Fred Perry's return to its sports heritage. Rooted in the brand's 'niche but loud' approach, including a colour takeover of an iconic London court, and anchored around a youth tennis tournament for champions of the future.
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