Disciplines

  • Brand strategy
  • Integrated marketing

About

Wax/On is a London-based independent creative company that helps brands grow famously by uniting creative and media.

Inspired by how the advertising industry used to be structured, Wax/On was founded by a shared vision to better connect the creation of ideas and where they are seen.

With a simple philosophy that you only produce the best work when creativity meets context, we set about building a single offer for the modern world.

Through brand development, creative, and comms planning we help all our clients grow famously.

And we sleep soundly at night knowing we are genuinely accountable.

Say hello to find out more.



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Clients

New Work

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New Work

London Sock Company

By Wax/On

Wax/On worked with London Sock Company on a campaign celebrating the Little Things that really matter during difficult times. We created the brand's first ever TV ad, an ode to the Little Things, as well as assets for press and online, to create an integrated brand campaign.

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New Work

Tequila Enemigo

By Wax/On

Enemigo is a new ultra-premium Tequila “taking on George Clooney” (Business Insider). Wax/On has worked directly with the Enemigo founders developing the brand proposition and visual identity as well as producing a suite of creative assets to fuel the initial US launch.

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New Work

Bother

By Wax/On

Wax/On has been working closely with Bother on its launch plan since being appointed last year to create the brand from scratch. We developed the brand name, identity and proposition as well as creative assets to fuel social channels, eCRM, and a customer acquisition plan.

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New Work

Equal Pay Now

By Wax/On

Wax/On were tasked with launching Leigh Day's Equal Pay Now campaign, aimed at a hard to engage audience of supermarket workers. We kicked off with a regional hot house, with OOH, press, radio and digital ads aimed at driving word of mouth around the topic of fairness at work.

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New Work

Macmillan Cancer Support

By Wax/On

#SaveOurSupport is a digital ad campaign from Macmillan Cancer Support designed to highlight the threat to the future of cancer care in the UK with them aim of raising donations to help Macmillan services be there for more people affected by cancer.

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New Work

Fred Perry

By Wax/On

An integrated communications campaign to celebrate Fred Perry's return to its sports heritage. Rooted in the brand's 'niche but loud' approach, including a colour takeover of an iconic London court, and anchored around a youth tennis tournament for champions of the future.

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New Work

Fred Perry

By Wax/On

In a brand first, we "took over" the famous West Ham greasy spoon - Ken's Cafe. A new paint job, new menus, even the cutlery - paying homage to the West Ham colourway twin tip polo.

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New Work

London to Brighton

By Wax/On

New TV spot for The British Heart Foundation's flagship fundraising event - London to Brighton.

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New Work

Soccer Aid

By Wax/On

A national, multi-channel, creative and media campaign for Soccer Aid for Unicef.