Wax/On

London

Doddle - The perfect place for your presents

Doddle - The perfect place for your presents

For Doddle, the e-commerce click+collect and returns business, we created a Christmas campaign that tapped into shoppers’ anxiety around safely receiving home delivered Christmas shopping. In a cluttered market, where brand visibility is low, we needed to stand out during the most intense period for online retail. We used live store data to focus the modest budget on Doddle’s over-indexing cities, then using mobile technology to hyper-target to specific store locations in those key areas. The creative was then tailored to the channels we knew would have the most impact on store traffic whilst having a cheeky dig at the ‘safe places’ that other delivery businesses leave packages when someone isn’t at home.

With their many convenient, physical collect and return locations across the country, we made the promise to ‘pamper your presents until you’re ready to pick them up.’ The campaign featured 30, 15 and 6 second edits of the film accompanied by digital OOH, targeted display and social around key Doddle locations and in-store take-overs. 

Results: Drove a 58% volume uplift over a six week period. 


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Doddle - The perfect place for your presents

For Doddle, the e-commerce click+collect and returns business, we created a Christmas campaign that tapped into shoppers’ anxiety around safely receiving home delivered Christmas shopping.

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