Glass Half Full Episode 2: Purpose Smurpose

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About this event

Say the word ‘purpose’ in a marketing context these days and you can expect to get mixed responses. For some, it’s the industry white knight, the silver bullet that can save brand marketing from irrelevance. For others the eyes roll, as they point out disingenuous agendas, virtue signalling and box ticking. We will be delving into this debate on the night along with our brilliant panel: as brands battle with relevance, what role can purpose led marketing play?

Speakers

Ben Hooper (chair)'s photo

Ben Hooper (chair)

Creative Partner and Co-Founder Wax/On
Ben Greensmith's photo

Ben Greensmith

UK Country Manager Tony Chocolonely
Melda Simon's photo

Melda Simon

Director Unilever Global Marketing
Mark Cripps's photo

Mark Cripps

Chief Marketing Officer The Economist

Date and Time


Location

Nellie Dean
89 Dean Street
London
W1D3SU

Location

Nellie Dean
89 Dean Street
London
W1D3SU