Finding the sweet spot: How marketers can leverage new technologies for long-term success


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About this event

Generative AI captured mass-market interest at a rapid-fire rate in 2023. Now in 2024, with the proliferation of AI solutions on the market and the emergence of mixed reality into the mainstream, marketers will be faced with a whole plethora of new opportunities and challenges. We’ll share how brands can find long-term success by leveraging these technologies for real-world applications that solve pain points and enable new ways of engagement.


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Ben Darde

Digital Engagement Director NBA