We Launch

London www.welaunch.co.uk


  • Brand Activation
  • Brand strategy
  • Branded content
  • Branding / design
  • Corporate communications
  • Digital


Formed in 2010, we are an independent creative agency, solving business problems with a creativity that propels brands beyond the competition. Across every industry sector, we challenge thinking, always offering a different perspective. Our broad mix of backgrounds means that we’re never afraid to speak our minds - but we also know how to embrace a brands’ existing ethos. Collaborating closely, we build relationships and establish reputation. We are proud to be the highest climbing agency in the prestigious list of the Design Week ‘Top 100 UK brand consultancies 2018-19’.






Distinctive brand assets, and their importance to a business

Strong distinctive brand assets act as invaluable shorthand for your brand – acting as a cue for people to bring all their previous experiences and associated meaning to mind. Be distinctive – make your brand an asset.


The Farms That Don’t Exist – Authenticity in Brand Naming

Does Tesco's naming strategy for their own brand product range leaves them open to accusations of a lack of transparency and trying to deceive their customers?


The dichotomy of brand

It is the contradictory nature of a brand that means it is simultaneously the ‘things’ which help to shape its identity and enable it to be identified, and the ‘concepts’ which help to shape the attributes from which people derive meaning.


There's strength in numbers

Points-of-difference are important, but all too often it is forgotten that there is a value to a brand in the points-of-parity it has with other brands that it would like its audience to associate it with.


The power of simple brand experiences

Brand experience doesn’t have to be hugely expensive, or complicated, to be effective. To display an understanding of your audience, and a response which creates a positive experience for them, can be as simple as blowing bubbles.


Is the logo still the most important part of a brand's image?

Our article from March 2018 was one of Design Week’s 10 biggest stories of the year. In it we ask – what’s in a brand? We discuss how a company’s character is made up of so much more than its logo, from its sound to its app icon.


Embracing Originality in the Creative Process

We Launch Creative Director, Stuart Lang, looks at how originality and creativity can help businesses stand out from the crowd and get attention from their target audience.


How Unexpected Partnerships Can Fuel Brands

Often brand partnerships are obvious matches, but is it such a bad idea for brands which don’t immediately seem natural bedfellows to team up? The We Launch Strategy Director, Paul Bailey looks at how unexpected partnerships can bring a new energy to both brands.


Brands And The Changing Art Of Persuasion

We Launch Strategy Director, Paul Bailey, discusses how a large part of our role remains to increase awareness and affiliation, with the ultimate aim of encouraging desired actions – which fundamentally is persuading isn’t it?


Why Brand Change Triggers Emotional Reactions

Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone. So why is there surprise if people react emotionally when organisations make changes to a brand? We discuss what the ultimate emotional brands – sports clubs – need to consider when developing their brand.


How subliminal branding tricks provide more bang for a sponsors buck

How the Love Islands' principle sponsor – the beauty retailer Superdrug – leveraged all aspects of their brand partnership, through a campaign strategy that is all about ‘fun in the sun’, to appeal to and influence a target audience (16-34 year olds).