Sport England encourages us to #StayInWorkOut

Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.

Izzy Ashton

Deputy Editor, BITE

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The benefits of daily exercise and  simple movement are not to be discounted as the country comes to the end of its first week in lockdown. Social distancing may be the official government term but, while we may need to separately physically, socially it seems we may be becoming more connected than ever, particularly when it comes to exercising.

Getting your body moving is essential to keeping physically and mentally well. Sport England’s latest campaign wants to encourage this movement, wherever you can do it, inviting people to #StayInWorkOut.

While everyone is juggling even more than usual during this unprecedented period of crisis, from home educating children to underlying anxieties or just navigating the new world of remote working, what Sport England want people to remember is to stay active in amongst that new normal.

The imagery demonstrates the opportunities that your home offers when it comes to exercise, from squeezing in the space for a bike machine to finding a corner of your sitting room or inviting children to exercise alongside you.

Despite this time of great uncertainty, we are already seeing people find fun and creative new ways to get moving and come together, even while staying apart.

Tom Hollingsworth

Sport England will be offering fun and creative ideas on how people can get active, asking people to share their workouts online, joining the #StayInWorkOut movement. The online hub contains exercise ideas from individuals such as Joe Wicks (The Body Coach) and other fitness platforms, many of which are offering free content and extended trials to give people easier access to home exercise.

Alongside promoting the merits of in-home exercise, the campaign, created by FCB Inferno, will also encourage people to make the most of their one outdoor activity a day whether that’s enjoying a walk by yourself, a cycle ride with your children or a jog around the park.

Tim Hollingsworth, CEO of Sport England, explained: “Despite this time of great uncertainty, we are already seeing people find fun and creative new ways to get moving and come together, even while staying apart."

Sport England’s goal is to invite everyone regardless of age, ability or background to engage in sport and physical activity. During such a strange and unsettling time, carving out at least half an hour to get moving, even if that’s cranking up the radio and having a good dance, is what Sport England believes is essential.

Visit Sport England's website to Join the Movement.

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