July 12th 2019

Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

Izzy Ashton

Deputy Editor, BITE Creativebrief

Related Tags

Social Media Sport

Users who viewed this article also looked at:

Trend

Looking to the Premier League to supercharge social storytelling

How to build cultural relevance at speed, scale emotional connection, and grow brand equity in today’s attention economy.

Fuel Your Imagination

Vodafone UK and Roman Kemp launch women's rugby social campaign

The campaign from We Are Social Sport is centered around tackling outdated stereotypes surrounding the sport.

Trend

Paralympians declare they’re not participating

The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics

Fuel Your Imagination

John West fuels super strong Paralympics GB athletes

The campaign from Havas positions John West as proud protein partners of ParalympicsGB

Hot Pick

AmazeRealise

Auto Trader

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News