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Is this greenwashing?

How simple, impactful sustainability messaging can change behaviours and minimise greenwashing

Eleanor Turner

Director, Purpose & Impact Lead Porter Novelli

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Eleanor Turner

Director, Purpose & Impact Lead Porter Novelli

About

Eleanor has spent the last 15 years helping some of the world’s largest brands drive transformative change and deliver tangible impact. She is passionate about bringing purpose and sustainability into mainstream organisational thinking, working with the likes of Unilever, The Body Shop, Carlsberg and Jaguar Land Rover. Eleanor joined Porter Novelli from the FTSE 100 financial services company Prudential UK. In her role as Head of Corporate Responsibility, she was responsible for the development and implementation of the company’s CR strategy and award-winning programmes, ensuring alignment with and delivery of the business purpose, associated internal and external communications, as well as CR governance, measurement and insight. Alongside working on CR strategy and communications in several leading agencies, she has also held UK and international roles for Tesco, including overseeing Tesco’s CR programmes in the company’s global markets and headed up corporate affairs for the company’s operations in Thailand. At Porter Novelli, Eleanor heads up London’s purpose and impact offering, helping clients close the say-do gap and define, activate and communicate their purpose, to achieve impact.