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CPB London successfully punctures #IWD fatigue

The clarity of the ‘Double Standards campaign successfully landed a complex message.

Nicola Kemp

Editorial Director Creativebrief

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CPB London

We speak of a progressive, gender equal society but our language does not reflect that. Gender biases are hidden in the words we use every day. When we change the words. We can change the narrative. So that everyone can be equal, no matter how they identify.

Agency:
Forsman & Bodenfors , London

Disciplines

Advertising/Creative

Sector

Other

Related Tags

Women

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