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The Glenlivet shatters stereotypes of whisky drinkers

The new campaign from CPB London takes challenges cliches and stereotypes


The Glenlevit

When you think of a whisky drinker, what comes to mind? An old white male, with a penchant for cigars? This stereotype is further perpetuated in media and culture – just search for ‘whisky drinker, on Google and see what image you get back. TGL set out to break this stereotype.

Crispin Porter Bogusky, London

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