Hot Pick

JD Williams and House 337 deliver a masterclass in midlife marketing

The new campaign successfully smashes the stereotypes surrounding midlife women in advertising.

Nicola Kemp

Editorial Director Creativebrief


JD Williams

For our latest work for the brand, we’re collectively saying enough is enough. We’re putting midlife women centre-stage in a campaign that takes those midlife myths head on, presenting our leading ladies as fiercely stylish and empowered, invisible to unmissable.

House 337, London

Related Tags

Women Diversity/Inclusion

Agencies Featured