April 4th 2024

Lego liberates young girls from the pressure of perfection

The campaign spotlights gendered language bias and champions freedom in play to help girls reach their full creative potential

Georgie Moreton

Deputy Editor, BITE Creativebrief

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Lego liberates young girls from the pressure of perfection

Georgie Moreton

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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