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Lifebuoy returns to the UK to influence the nation’s hygiene habits

A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.

Izzy Ashton

Deputy Editor, BITE Creativebrief



Through the Bish Bash Bosh campaign, live now, Lifebuoy wants to raise awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK and Ireland.

MullenLowe UK, London

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Health Behavioural Change

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