Lifebuoy returns to the UK to influence the nation’s hygiene habits

A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.

Izzy Ashton

Deputy Editor, BITE Creativebrief

Share

Related Tags

Health Behavioural Change

Users who viewed this article also looked at:

Thought Leadership

Three Things on Thursday: Women’s health, energy setting and Advertising Week

BITE’s fortnightly round up of the most read articles on the Creativebrief platform spans closing the gender health gap, energy setting and Advertising Week Europe.

Trend

How the NHS and Pablo are changing behaviour and breaking taboos

‘Leave them certain’ delivers a masterclass in behavioural change by encouraging people to talk to their loved ones about organ donation.

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News