Hot Pick

Marmite recruits Brits to smuggle spread into the US

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

Jeevan Georgina Hammond

Editorial Assistant Creativebrief



With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling to the Big Apple to spread the love to their compatriots across the pond, by smuggling jars of Marmite in their luggage.

adam&eveDDB, London

Related Tags

Food Culture Humour Weird

Agencies Featured