Hot Pick

Sheba and AMV BBDO cut through the cute

The new campaign for Sheba underlines that cat lovers will do anything for the love of their feline friends

Nicola Kemp

Editorial Director Creativebrief



Inspired by the astounding statistic that 1/4 of cat parents are actually allergic to their own pets, our new campaign for Sheba sees 2 characters suffering with horrifically swollen eyes, red itchy skin and sore noses as they outline the lengths that owners go to for their pets.

AMV BBDO, London