BITE Insight

When you’re planning a holiday, the days spent travelling to and from the final destination are simply seen as tiresome, stressful moments punctuated by the exasperated phrase, no not now, let’s just get there shall we?

In truth, people only ever care about the holiday destination itself. Those travelling days are often just a means to an end. Using this insight Hertz worked with Stack to remind holidaymakers that hire cars can be used as more than just vehicles to take you from A to B.

The campaign, Stop Before You Get There concentrates on the pleasure of the journey and offers suggestions on how to get more from it. Hertz and Stack worked together to create the Hertz Route-Planner. The traveller puts in their start point and their destination and then selects what they’d like to stop off for, whether that’s food, an art museum or hidden beaches.

The campaign allows travellers to maximise their holidays and make the most of a day that would ordinarily have been wasted. Although Hertz’s principle purpose is to simply provide people with a car, the Route-Planner allows the brand to play a fundamental role in a holiday.

With its appealing visuals and the simple design of the Planner, this campaign appeals to the modern-day traveller’s desire to go further and see more, operating under the tagline ‘Go via Hertz. Discover more than just one destination’.