November 18th 2022

Thankyou for the Christmas ad

John Lewis and Adam&EveDDB continue to write the marketing rulebook of Christmas advertising.

Editorial Director Creativebrief

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Christmas

Jon Evans shares what campaigns are scoring highly in System1’s effectiveness measurement testing this month.

Seasonal marketing can bring audiences together and create a shared moment.

The installation is a recreation of Florence’s historic wine windows.

Creator partnerships are essential in building long-term advocacy beyond the holiday season.

The mischievous festive cross-channel campaign from Leo’s sees the Grinch interact with audiences at every touchpoint.