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UNHCR and Jellyfish puncture the Back to School bubble

An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict

Nicola Kemp

Editorial Director Creativebrief



The concept behind UNHCR’s (United Nations High Commissioner for Refugees) latest fundraising campaign, devised by Jellyfish, is simple: co-opt the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions worldwide.

Jellyfish, London

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