Hot Pick

VMLY&R tells the full story of menopause for Boots

The empathy fuelled print campaign underlines the power of creativity in the margins.

Nicola Kemp

Editorial Director Creativebrief



VMLY&R/The Pharm launches A period stopping is only part of the story for Boots. The campaign uses impactful double-page spreads to highlight menopausal preconceptions versus the realities and variation of symptoms many women experience.

VMLY&R, London

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Women Menopause

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