Social media as a microphone
Perhaps one of the more difficult shifts to navigate during the last year is our ever-increasingly reliance on and use of social media platforms. “Whether some people are voiceless, whether some people have too much of a voice, social media does have a role because it’s the main method of communication now.” Armoo explains. “It’s almost a microphone that can be used to share your thoughts and opinions,” he adds.
He says this ease of social media however is critical when it comes to connecting with people around the world: “We can share the same interests and goals and we are a group independent of our location.” All that matters is this shared approach, and social media provides the means by which to do it, something that Armoo believes is particularly important as the world continues to work predominantly from home. While we remain disparate in location, social media allows us to share ideas and perspectives with one another, whenever and wherever the urge may take us.
Play as a team
Armoo is revealingly honest as he admits that for a long time he couldn’t remove himself from the image of the hero founder, of the singular individual building a business by himself. There is no shortage of narratives that espouse this route, from Nike’s Founder Phil Knight’s autobiography Shoe Dog to Mark Zukerberg, allegedly, building Facebook in his dorm room.
But, as the best business leaders soon realise, playing as a team takes you so much further than holding onto that individualistic dream. And this is something that Armoo admits he realised a little later than he would’ve liked. As he adds, “even when I knew the value of a team, I think I still was very much in this hero complex.”
Armoo believes however that this is one of the failures that he has learnt the most from, that of “thinking that the success of the business comes from one individual.” he says, adding that this extended to “undervaluing the value of a really good team of people who are significantly better than you.” Because it is through a team that a business grows and that you realise that much of what you are experiencing, others have done before you or are doing alongside you. This creates a space in which you can learn from the stories of those around you.
“A lot of things you’re going through have already been done by someone else. If you can read how they do it, then you win,” Armoo says. Once you have that realisation, it becomes not so much about how you figure out your problem but rather, how can you learn from the way someone else figured it out? “By and large, most things have already been done before,” he says, adding, “your job is to learn how it’s done.” As Armoo smiles, “the world is basically this massive playground.”