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Pepsi Max and Ignis successfully showcase the power of the Lionesses

The brands’ multi-platformed support of the Women’s Euros underlines the power of brands to change the narrative.

Nicola Kemp

Editorial Director

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Pepsi Max

With women's football starting to explode and Pepsi Max's long term association with football, we've worked with Britvic to give pub goers the chance to win tickets to the UEFA Women's Euro 2022 Finals throughout the tournament. Promotional kits have gone to over 6.5k.

Agency:
ignis, London

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