KEY TAKE OUTS
Accessibility is an issue for every consumer. “We’re all excluded from certain things at certain times,” says Isaacs pointing to the reality that we will all deal with some kind of disability, whether mental or physical in our lifetime. “Brands that don’t build for everybody will disappear,” said Stipp, adding that “hopefully people will start choosing products and brands that work for everyone.”
Accessibility is key to building inclusive cultures and attracting the best talent. “You have an engaged workforce who want to make a difference to society,” explained Isaacs. Monzo hires people who are hungry to have an impact; they’re socially and environmentally aware. Isaacs added, “people want to get involved in things that matter.”
Diverse workforces drive accessibility. “Mobilise your community and workforce to share points of view,” Visick believes, citing the importance of hiring a diverse workforce so that your audience are also reflected in the team creating the work. She adds, “Keep speaking to the people you’re designing for.”
Legislation will push the accessibility agenda. For Isaacs, while cultural changes are important, he believes that “legislation doesn’t go far enough; our regulation should get tighter.” Changing culture and legislation simultaneously will make the real difference.