Three Things on a Thursday: Perfect partnerships
Brands, icons, and sports teams pairing up to create great work.
Al Mackie, Chief Creative Officer at RAPP UK, argues that now is the time to put ego aside and embrace the power of the collective.
Al is an expert in customer communications at all touchpoints. His experience, in the UK and Australia, covers all sectors from automotive to telecoms, and from healthcare to fashion. He has consistently won international awards for creativity and effectiveness across almost every discipline for over two decades now. But he is resolute that success can only come from a team. Building successful teams that thrive on great ideas is what excites Al and it shows when you meet him.
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