Wolff Olins’s Milan Kendall Shah on the importance of embracing spontaneity
Milan is a Senior Strategist at global brand consultancy Wolff Olins. He has experience across the communications function, from insights & innovation, to lobbying and branding. At Wolff Olins, he’s honed his craft on work that includes: redefining what it means to work in insurance (AXA), instilling new purpose in telco (Telia), translating brand equity from Africa to the US (BroadReach), injecting humanity into pharma (GSK) and helping shape the future of mobility (XPENG). He also mentors young talent trying to get into the industry and serves as a regular guest speaker on Westminster Business School’s Master’s degree in Marketing Management.
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