Macmillan Cancer Support, one of Britain’s leading charities, appointed Fabula and Aesop to join their existing agency roster, following a branding and design brief.

The process, run through creativebrief.com, saw Macmillan search for an innovative, fresh-thinking agency to support during the development stages of new fundraising ideas and products.

Fabula and Aesop both picked up business as a result, to work alongside agencies currently in Macmillan’s roster; VCCP is the main creative agency, while Kitcatt Nohr is responsible for the marketing of high-profile fundraising campaigns.  

Also in the running were creative agencies The Minimart, We Launch and Animl.