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Publicis Poke, The Brandtech Group and Mastercard scoop Global Women in Marketing Awards
The awards, hosted by The Independent, highlighted the women making a difference in marketing.
Nicola Kemp
Editorial Director CreativebriefLeaders from Publicis Poke, The Brandtech Group, Mastercard and The Independent picked up awards at the Global Women in Marketing Awards 2023.
The Best Leader in Marketing (Agency) award was scooped by Amanda Farmer, Chief Client Officer at Publicis Poke UK. While the Best Leader in Marketing, Brand award went to Cassie Gasson, CMO of ThriveLearning UK.
The Change Maker Award was picked up by Meena Miles, Director of Global Advertising at The Independent UK. The PR Communicator of the Year award went to Louise Jack, Associate Partner at The Brandtech Group.
The awards, which were hosted at the Independent’s London HQ, showcased the diversity of expertise and experience of women in marketing from across the globe. The judges praised both the standard of entries this year and the diversity of skillsets and disciplines celebrated.
The theme for the 2023 awards was ‘Flow’; a reflection of the turbulent environment that women in marketing continue to strive to thrive within.
Ade Onilude Founder and CEO of Women in Marketing Community Interest Company, explained: “The women in marketing global theme for 2023 is Flow as we globally experience economic velocity and the ebbs and flows of life, let's celebrate those who despite these challenges have contributed and impacted the evolving marketing landscape of marketing.”
She added: “Women in Marketing we celebrate you!”
The awards ceremony, hosted in London last night (Thursday 16th November) and supported by The Independent and Dentsu Creative, paid tribute to the best talent from across the global marketing ecosystem.
We have to learn to really support each other. We like to use the word empathy but we need to practice empathy.
Ade Onilude Founder and CEO Women in Marketing Community Interest Company
The awards were hosted by Tammy Smulders, CEO of Trends&Culture. Smulders shared that Women in Marketing holds a pivotal role in acknowledging and celebrating the achievements of female marketers, both in the UK and worldwide. She paid tribute to the ‘unwavering dedication’ of Ade Onilude in bringing together women from across the industry every year, to commemorate, recognise and inspire individuals within the field of marketing.
She explained: “As marketers, it’s our responsibility to communicate effectively, to spread messages and shape perceptions. This year, more than ever, we bear witness to the compelling stories of the nominees and the winners of the WiM Awards: change agents, role models and influencers of culture.”
Commenting on the need to support women build their marketing careers, Onilude noted the shift in culture that has accompanied the pandemic. She explained: “The pandemic changed our perspective on how we treat each other. We have to learn to really support each other. We like to use the word empathy but we need to practice empathy.”
Creativebrief is proud to be the media partner of the Global Women in Marketing Awards. In 2020 of the top 200 bestselling business books, only 17 were written by women. To help change this narrative in 2023 Women in Marketing and Creativebrief launched the Fresh Reads book review series. Fresh Reads highlights the leading books in marketing, which also happen to be written by women. To read the latest review please click here.
2023 Global Women in Marketing Awards
The winners list in full
Best Leader in Marketing Award – Brand
WINNER: Cassie Gasson, CMO, ThriveLearning, UK
Highly Commended: Rebekha Wilkins, Marketing Director, Peach Pubs, UK
Commended: Alison Tyrrell, Global Head of Marketing Silver Cloud by Amwell, Ireland
Best Leader in Marketing Award – Agency
WINNER: Amanda Farmer, Chief Client Officer, Publicis Poke UK
Highly Commended: Heather Dower, Founder & CEO, Hot Drop, UK
Commended: Natalie Winford, Chief Solution Officer, JellyFish UK
The Change Maker Award
WINNER: Meena Miles, Director of Global Advertising The Independent, UK
Highly Commended: Riannon Palmer, Founder & Managing Director, Lem-Uhn, UK
Commended: Anca Ungureanu, Identity and Communications Director Unicredit Bank Romania
Special Mention: Helen Foord, CEO and Founder, ELE
The One to Watch Award
WINNER: Lucy Culpin, Digital Marketing Manager, TicketMasterSport, UK
Highly Commended: Eliana Blesa, Integrated Strategist, Dialect UK
Commended: Simran Aniekar, Senior Account Manager, Moreish Marketing, UK
Independent Consultant Award
WINNER: Melissa Ariganello Consultant, Melrosa Creative Ltd UK
Commended: Emma Davies, Founder, Advocitude UK
PR Communicator of the Year Award
WINNER: Louise Jack, Associate Partner, The Brand Tech Group, USA/UK
Highly Commended: Kamiqua Lake, Founder and CEO, Coldr, UK
Highly Commended: Beryl Croftin-Atkins, Senior PR Director Live Nation,UK
Commended: Mary Whenman, Director of Communications, British Business Bank,UK
Special Mention: Beth Gordon, Business Marketing and Communications Director The Independent,UK
Marketing Scientist Award
WINNER: Dina Khalifa, Senior Lecturer in Marketing University of Roehampton London, UK
Market Research
Highly Commended: Christina Galalae, Director of EDI, University Of Leicester School of Business, UK
Commended: Dr Mina Tajvidi, Lecturer (Assistant Professor) in Marketing, Queen Mary University of London
Marketing Education
WINNER: Pilar Rojas-Gaviria, Associate Professor, Birmingham Business School, University of Birmingham, UK
Highly Commended: Dr Cristina Galalae
WIM Copywriting Award
WINNER: Fran Cliffe, Copywriter Cliffe Copy Ltd UK
Highly Commended: Mel Barfield, Creative Copywriter, Freelancer, UK
Commended: Jessica Thompson, Creative Director, The Hallway, Australia
Special Mention: Megan Rose Douglas, Brand Copywriter, Freelance, UK
Creative Marketer of the Year Award
Highly Commended: Haley Uyrus, Director of Brand, Epic Games, UK
Strategic Planner of the Year Award
WINNER: Parusha Partab, Group Strategy Director Wunderman Thompson South Africa
Commended: Alexandra Branzan, Strategic Director, WeAreFearless, UK
Customer Experience Award
WINNER: Luzanne Chong, Head of Customer Experience Prudential, Singapore
Highly Commended: Mai Momani, Head of Customer Experience, Invest Bank P.S.C, U.A.E
Commended: Alex Castro, Sales Business Development Leader Virtual Demand Center Cisco, EMEA Region
Special Award for Outstanding Contribution to Marketing – Brand
WINNER: Beatrice Cornacchia, EVP Marketing and Communications Europe Mastercard, UK
Special Award for Outstanding Contribution to Marketing – Agency
WINNER: Sarah Tempest, Co-Founder Altogether Creative, UK
Highly Commended: Kendra Rogers, Chief Communications and Marketing Officer Featurespace, UK
Commended: Lindsay Gray, Founder and Managing Director, Natterjack Marketing,UK
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