Thought Leadership

Publicis Poke, The Brandtech Group and Mastercard scoop Global Women in Marketing Awards

The awards, hosted by The Independent, highlighted the women making a difference in marketing.

Nicola Kemp

Editorial Director Creativebrief


Leaders from Publicis Poke, The Brandtech Group, Mastercard and The Independent picked up awards at the Global Women in Marketing Awards 2023.

The Best Leader in Marketing (Agency) award was scooped by Amanda Farmer, Chief Client Officer at Publicis Poke UK. While the Best Leader in Marketing, Brand award went to Cassie Gasson, CMO of ThriveLearning UK.

The Change Maker Award was picked up by Meena Miles, Director of Global Advertising at The Independent UK. The PR Communicator of the Year award went to Louise Jack, Associate Partner at The Brandtech Group.

The awards, which were hosted at the Independent’s London HQ, showcased the diversity of expertise and experience of women in marketing from across the globe. The judges praised both the standard of entries this year and the diversity of skillsets and disciplines celebrated. 

The theme for the 2023 awards was ‘Flow’; a reflection of the turbulent environment that women in marketing continue to strive to thrive within. 

Ade Onilude Founder and CEO of Women in Marketing Community Interest Company, explained: “The women in marketing global theme for 2023 is Flow as we globally experience economic velocity and the ebbs and flows of life, let's celebrate those who despite these challenges have contributed and impacted the evolving marketing landscape of marketing.”

She added: “Women in Marketing we celebrate you!”

The awards ceremony, hosted in London last night (Thursday 16th November) and supported by The Independent and Dentsu Creative, paid tribute to the best talent from across the global marketing ecosystem.

We have to learn to really support each other. We like to use the word empathy but we need to practice empathy.

Ade Onilude Founder and CEO Women in Marketing Community Interest Company

The awards were hosted by Tammy Smulders, CEO of Trends&Culture. Smulders shared that Women in Marketing holds a pivotal role in acknowledging and celebrating the achievements of female marketers, both in the UK and worldwide. She paid tribute to the ‘unwavering dedication’ of Ade Onilude in bringing together women from across the industry every year, to commemorate, recognise and inspire individuals within the field of marketing.

She explained: “As marketers, it’s our responsibility to communicate effectively, to spread messages and shape perceptions. This year, more than ever, we bear witness to the compelling stories of the nominees and the winners of the WiM Awards: change agents, role models and influencers of culture.”

Commenting on the need to support women build their marketing careers, Onilude noted the shift in culture that has accompanied the pandemic. She explained: “The pandemic changed our perspective on how we treat each other. We have to learn to really support each other. We like to use the word empathy but we need to practice empathy.”

Creativebrief is proud to be the media partner of the Global Women in Marketing Awards. In 2020 of the top 200 bestselling business books, only 17 were written by women. To help change this narrative in 2023 Women in Marketing and Creativebrief launched the Fresh Reads book review series. Fresh Reads highlights the leading books in marketing, which also happen to be written by women. To read the latest review please click here.