June 23rd 2022

What's keeping brand leaders up at night?

Leading marketers from brands including Pinterest, Guinness and Formula One, opened up on the pressures facing marketers and how agencies can help make their lives easier.

Georgie Moreton

Deputy Editor, BITE Creativebrief

Related Tags

Leadership

Users who viewed this article also looked at:

Thought Leadership

Leadership lessons from Women in Marketing

Women’s voices should matter in the creative industries all year round, not just on International Women’s Day.

Voices

We’re not losing female leaders to burnout: we’re losing them to cognitive overload

A workplace built on pace leaves no separation between strategic thinking and emotional labour, writes Johanna Beresford.

Trend

Why brand soul is not sentimental, it’s commercial

Founder-led brands are rewriting the rules of business but brand remains essential, writes Georgie Scott.

Thought Leadership

Lead 2026: The fundamentals of trust

At this year's flagship event from the Advertising Association, IPA, and ISBA, industry leaders were focused on rebuilding trust.

Thought Leadership

New Year, New Intentions: How the industry is approaching 2026

BITE’s round-up of New Year’s resolutions span breaking bad habits, going back to basics, finding new ways to be creative and harnessing the power of AI.

Case Studies

New Work

Agencies

Insights

BITE

Events

Archived Case Studies

News

What's keeping brand leaders up at night?

Georgie Moreton

Related Tags

Users who viewed this article also looked at:

Leadership lessons from Women in Marketing

We’re not losing female leaders to burnout: we’re losing them to cognitive overload

Why brand soul is not sentimental, it’s commercial

Lead 2026: The fundamentals of trust

New Year, New Intentions: How the industry is approaching 2026

Want to access more content?

Individual Membership