ASA campaign boosts trust in advertising

Results from the campaign revealed by Advertising Standards Authority and the Advertising Association showed increased trust in the regulator

Deputy Editor, BITE Creativebrief

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Trusted Advertising by Matt Bourn and James Best sets out to explore how the industry can build back trust.

According to new research from the Advertising Association advertising is no longer the UK’s least trusted industry.

The campaign works to increase media literacy in young people and help create a better understanding of advertising.