February 23rd 2023

Creative hustlers are the work heroes Gen Z wants to emulate

Fairness and equity are at the heart of the Gen Z value system, as the generation strives to spend time in meaningful ways.

Lea Karam

Senior Behavioural Consultant & Scientist Behave

Guest Author

Lea Karam

Senior Behavioural Consultant & Scientist Behave

About

Lea Karam is Senior Behavioural Consultant & Scientist at Behave, and is a recognised industry expert who has grown the adoption of the field and solves complex challenges by launching innovative behavioural developments.

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Creative hustlers are the work heroes Gen Z wants to emulate

Lea Karam

Lea Karam

About

Related Tags

Users who viewed this article also looked at:

Tennent’s dreams of Scotland’s World Cup

Purposeful partnerships

The Broken Toy Factory: mending and reflecting

What Arsène Wenger can teach CMOs about winning with culture

Gymnast Becky Downie on how brands can partner with athletes

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