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What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
From R.E.D to MBE.
Behind RED January, every creative step of the way.
Charlie Loft
Co-Founder & Creative Director Yolk Creative London LtdAbout
Agency Co-Founder, and commercially minded creative leader, with a demonstrated history of delivering idea centric and results driven creative solutions. Experienced in, and passionate about, growing big ideas and nurturing them across all media touchpoints. Inspiring clients and directing talent to bring high profile campaigns to life is in his DNA. With over 20 years’ experience, Charlie has been creatively influential across many sectors collaborating with brands such as Nike, Six Nations Rugby, MTV, Cartoon Network, Sony Computer Entertainment, The BFI, Universal Pictures, Warner Bros., Altitude Films, Jack Daniels, Grey Goose, Bombay Sapphire, Heineken… and many more. A music and film loving F1 fanatic who thinks he’s Ayrton Senna in a Go Kart… also Junior egg’n’spoon champion, 1986.
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