Gen Z’s gender equality challenge and how brands can respond
New research from IPSOS and Effie UK’s underlines that brands are still missing out on the business firepower of equality
Lori Meakin
Founder of The Others & Me, author of No More Menemies The Others & Me
About
After many years of working with women and others who are marginalised because of their gender or sexual orientation, Lori increasingly found herself wondering why more men aren’t getting involved in creating the change that’s proven to benefit all of us. So she set about working to answer that question, using the research, understanding and behaviour-change expertise she’s developed over decades in branding, advertising and the media. The Others & Me is founded on this deep and objective, evidence-led understanding of the real issues around gender, as well as the insights and methodology Lori refined by talking to all kinds of men from undergrads to grandads about how it feels to be a man in a world where people are increasingly talking about gender equality.