Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Jonathan Trimble, CEO of And Rising explores the thorny paradox emerging for marketing teams working hard to keep things moving, that an uncertain time can also be the right time.
Jonathan spent 15 years at some of the most progressive advertising agencies in the world, including adam&eveDDB (Omnicom) and Fallon (Publicis), before breaking away to launch And Rising, one of the industry’s most aggressive attempts to define what the next most progressive advertising agency looks like.
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