How brands can drive greater affinity with Gen Z during the cost-of-living crisis
At a time of economic unrest brands must focus on relationship building and maintaining strong values
Alex Gallagher
Chief Strategy Officer UNiDAYS
About
Alex Gallagher, Chief Strategy Officer of UNiDAYS, is a pioneering marketing leader whose creativity and insight puts the world’s biggest beauty, fashion, tech and wellness brands onto the radar of the elusive Gen Z population. A marketing and fintech specialist, he now leads the UNiDAYS Strategy, Product, Data & Insights teams, as well as being accountable for global company performance. Alex delivers tangible business value by delivering sales growth for partner brands leveraging bespoke creative data-driven campaigns, personalised UX and ecommerce strategies. UNiDAYS is the leading Student Affinity Network with a verified global audience of 22M in 115 markets. Alex joined UNiDAYS in 2016 and since 2018 their members have spent more than $5BN through the network. Alex is passionate about creating a people-first culture, he is a seasoned business leader with outstanding digital, brand-building, analytical marketing skills, who brings a proven track record of success within disruptive international B2B & B2C businesses. He nurtures and mentors talent wherever possible to create a best-in-class working environment internally and externally.