If your brand voice doesn’t work in a crisis, it doesn’t work
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
Mike Reed
Co-Founder & Creative Director Reed Words
About
Mike Reed is co-founder and creative director at Reed Words one of the world’s few fully-fledged brand language agencies. Mike has been a copywriter for more than 25 years, in which time he’s founded two agencies and won a clutch of awards, including D&AD Pencils, a Cannes Lion, Design Week and Dieline awards and an LIA statuette. As well as leading the team and working directly on projects, he speaks at conferences around the world and leads creative and training workshops.