Top 10 Marketing Moments of the year: Brat summer
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.
Ben Tauber, Partner for Agencies at Grace Blue New York on why networking is the cornerstone of career success
I realize that as a Partner at an Executive Search firm it is literally part of my job to make myself available for any and every conversation. That being said, I’d likely make myself available even if it wasn’t core to my role as a connector of talent to opportunity. I recognized early in my career that business relationships must be nurtured, appreciated and respected. In the world of texting, bots and more ways to hide than ever, I wondered if we are treating our networks and relationships with proper care? I also wondered if the next generation of leaders appreciated the power of creating their own network.
I read about the act of ghosting more than ever and I still find myself on video calls with cameras turned off (I admit I turn my camera off at times too, but I try make it the exception not the rule). Essentially these are acts of not networking. I find it frustrating and shortsighted and worse creating behaviors that are detrimental to one’s career.
I believe that networking stands as the cornerstone of career success. Beyond a mere exchange of emails or LinkedIn connections, networking is a powerful catalyst that propels individuals forward at every stage of their professional journey.
Early in one's career, networking serves as a gateway to opportunities. Establishing meaningful connections can open doors to internships, mentorships, and job prospects that may otherwise remain hidden.
As one advances, the importance of networking transforms into a strategic imperative. Building a diverse network introduces professionals to fresh perspectives, innovative ideas, and potential collaborators. In an era where adaptability and creativity are prized attributes, a robust network becomes a reservoir of insights that can spark innovation and fuel career growth.
Networking isn't just about climbing the corporate ladder; it's also about creating a support system. During challenging times, a well-nurtured network can provide invaluable support, whether its advice, job leads, or emotional encouragement. In an ever-evolving job market, having a network to lean on can be invaluable.
As you become a senior leader, networking is the glue that binds. It's the catalyst for collaboration and the foundation for strategic partnerships. As leaders navigate complex challenges, the relationships cultivated throughout their careers become a bedrock of trust and shared vision.
No matter where you are in your career journey, I encourage you to make the effort, take the call, respond to the email and make yourself open to others. Networking is not a one-time task but a continuous investment in one's professional journey. The importance of networking cannot be overstated. It's not just about making connections; it's about cultivating relationships that endure, and hopefully have a great impact on your professional life.
Ben has worked at some of the most respected advertising agencies throughout his 20+-year career, including Grey, where he led key accounts, managed the New York office and spent a significant amount of time on talent needs. After a short stint as President of a boutique consultancy, Ben was drawn to the idea of using his years of practical experience to become a trusted talent partner for both clients and candidates and joined Grace Blue in January 2024. Ben is a graduate of Boston University. Originally from Potomac, Maryland, he lives with his wife, son, and daughter in Westchester, New York.
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