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Is market research the final frontier for smaller brands?
Katie Tucker, Author of Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want, on the importance of market research
Katie Tucker
Product Leader and Author Product JungleAbout
Katie Tucker helps businesses understand customers. She founded her boutique consultancy, Product Jungle, in 2020 and is the author of the Amazon bestselling book Do Penguins Eat Peaches? And other unexpected ways to discover what your customers want. (Practical Inspiration Publishing, 2023).
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