Paul Reynolds celebrates the brand’s milestone birthday by examining the sounds of some of its most iconic campaigns
Paul Reynolds is SVP. Global Creative Services, MassiveMusic. His career in music started in the late 90s producing and DJing in the dance music scene. Obsessed with music’s role in advertising and brand, Paul quickly gained industry recognition, managing major international audio productions for advertising, broadcast branding, and promos. In 2011, Paul set up and led the London operation for international music agency MassiveMusic, for which he now leads Creative Services worldwide. Once Paul entered the music strategy, sonic branding, music production, licensing, and talent management industries, he quickly helped the company become Europe’s, and now the World’s leading music agency. Paul is also the Chair of PCAM, The UK’s Society for the Producers & Composers of Applied music, campaigning to uphold industry standards. For lovers of 90s house and drum'n'bass, Paul can still sometimes be caught dusting off his decks for a nostalgic vinyl trip.
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