Purpose may have become a marketing buzzword in recent years, but to see it as a marketing tactic is to miss the point, writes Alex Lewis, Co-Founder and Strategy Lead at Revolt.
Alex is Co-Founder of and Strategy Lead at Revolt. He co-founded Revolt in 2017 in response to his belief in brands using ethics, value, and voice to genuinely enact change. Revolt works with clients in three key ways to ensure actions speak louder than words: as a Purpose Consultancy, an Activity Agency, and a Change Accelerator. Alex began his career at Ogilvy before spending over ten years at AMV BBDO. There he created two of the most awarded global campaigns of the past decade while leading strategy across EMEA.
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