John Lewis celebrate 100-year heritage behind Never Knowingly Undersold
The retailer brings back its price promise with a campaign that tells the story of the brand's history through the shop window
IMA-HOME’s Adam Reynolds on how nonsensical ad talk can alienate consumers and show brands to be out of touch
Idea thinker. Red wine drinker. Terrible poet. Adam's background in copywriting has seen him touch hearts, engage minds and tickle funny bones for clients like Bumble, KIND Snacks and MORE THAN. Today, as Associate Creative Director, he leads campaigns that focus on having real impact with real people.
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