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Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Real talk in an industry obsessed with ad speak
IMA-HOME’s Adam Reynolds on how nonsensical ad talk can alienate consumers and show brands to be out of touch
Adam Reynolds
Associate Creative Director IMA-HOMEAbout
Idea thinker. Red wine drinker. Terrible poet. Adam's background in copywriting has seen him touch hearts, engage minds and tickle funny bones for clients like Bumble, KIND Snacks and MORE THAN. Today, as Associate Creative Director, he leads campaigns that focus on having real impact with real people.
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