Gymnast Becky Downie on how brands can partner with athletes
Speaking at Creative Equals’ RISE conference, Downie emphasised the importance of authenticity and understanding in building progressive partnerships.
James is a communications strategist with experience in media, advertising, and digital agency strategy teams across networks, indies, and clients, including both public and private sectors. Currently, he is a Strategy Partner at Mindshare, specialising in Government Communications. He also teaches comms planning through APG courses and hosts a forum called Life Sentences for strategists who write.
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