This year has been crazy. It would have been even without the obvious. GENIE, our start-up bot, secured just shy of £1m worth of funding. We launched the app in record time. We built an invite only community of 700+ of the UK’s very best freelance writers, art-directors, designers, strategists. We signed 22 phenomenal creative agencies and brands including Saatchi’s, VICE, AB-Inbev, VERO. We really hit our stride and then…
Of course we have all suffered at the hands of COVID. But it has indeed accelerated working trends, some of them barely imaginable. Out of adversity has come innovation, and as the dust settles, if there is a legacy to be had from 2020, it will be that brands, creative agencies, and talent everywhere, put agile ways of working into action overnight. Hallelujah!
Satya Nedella, Microsoft’s CEO said we have seen, “two years of digital transformation in just two months.”
McKinsey’s research on how agile organisations fared during the pandemic showed that 93% of organisations thought their agile business units had performed “better” or “significantly better” than their non-agile business units in both customer satisfaction and operational performance. Unsurprising but very welcome news.
Companies who previously took months to make decisions, suddenly found themselves having to adapt, bend, twist and turn to show empathy and find connection with their customers. And guess what? It’s been a revelation. As we emerge from the crisis, we all realise that agile needs to be a permanent mindset.
As brands and creative agencies look to the future, they are now looking for technology to help embed new behaviours to give them the competitive edge. Here’s how.