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Why LEGO launched a clothes shop with no clothes

Inspired by LEGO and the hippest streetwear outlets, We Are Social built a virtual fashion store completely created within an AR Snapchat lens.

Alistair Campbell

Executive Creative Director https://wearesocial.com/uk/

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Alistair Campbell

Executive Creative Director https://wearesocial.com/uk/

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Alistair Campbell is Executive Creative Director for global social media agency We Are Social. Previously Creative Director for Guardian Labs, Alistair leads the agency’s creative vision and oversees the creative direction across its biggest clients including adidas, Netflix, Google, HSBC and Audi.

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technology Fashion Shopping