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Why nobody cares about your CSR claims, and how to electrify your plan

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

Anna Salda

Senior Strategist Crispin Porter Bogusky

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Anna Salda

Senior Strategist Crispin Porter Bogusky

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Anna is an experienced strategist having worked on global as well as UK-focused campaigns for brands including Apple, Google, Kinder, Nutella, Ballantine's, Beauty Pie, NHS Blood & Transplant and Hotels.com. Anna joined CPB almost two years ago and her strategic background spans brand planning, social and digital strategies, experiential, content, and direct marketing.

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