Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.
Anna is an experienced strategist having worked on global as well as UK-focused campaigns for brands including Apple, Google, Kinder, Nutella, Ballantine's, Beauty Pie, NHS Blood & Transplant and Hotels.com. Anna joined CPB almost two years ago and her strategic background spans brand planning, social and digital strategies, experiential, content, and direct marketing.
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