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What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
Why is selling the brand internally as important as the external world?
A deep understanding of brand values creates a sense of culture within
Paul Domenet
Partner & Communications Creative Strategist Free The BirdsAbout
Paul has carved a distinctive career out of elevating brands with award-winning words, from manifestos and campaigns, to scripts, stories and strategies. His sought-after blend of expertise bridges the best of the advertising and brand design worlds, giving him an unparalleled perspective when it comes to articulating what makes his clients stand out. As Creative Director at Saatchi & Saatchi, and their first ever Head of Copy, Paul oversaw iconic work for Toyota, T-Mobile, NSPCC, Guinness and Carlsberg. Later, at his own agency Johnny Fearless, he worked with Davidoff, Diageo, Grafton GB and led the acclaimed relaunch of the Imperial War Museum. He joined DewGibbons+Partners in 2016, which he later relaunched as Free The Birds alongside the other current partners.
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