Why simplicity is key to customer experience – and why it should never be confused with minimalism
Stripping back frills to make the customer journey as simple and easy to navigate as possible does not always equate to minimalist design
Rich Cousins
Associate Creative Director Brandwidth
About
Bringing over a decade of experience in branding, advertising and digital design, Rich heads up Brandwidth’s Design Team. Leading a team of designers across a variety of global accounts, Rich’s passion lies in problem solving – using design to develop rationale and strategic concepts. He develops creative platforms as well meaningful and effective design solutions supported by UX and CX thinking.