Old El Paso makes some noise with Team GB

Ahead of the Paris 2024 Olympic Games the campaign, from M&C Saatchi, shows support for Team GB

Georgie Moreton

Deputy Editor, BITE Creativebrief


With the Paris Olympics around the corner Old El Paso is drumming up support for Team GB with a new campaign starring Old El Paso’s ‘Home Team Heros’.

The dynamic campaign aims to unite the nation ahead of the upcoming games by celebrating the talent within Team GB and encouraging audiences to ‘Make some noise from your Home Team’. Talent included in the campaign includes double Olympic swimming champion Tom Dean MBE, Olympic silver medal-winning weightlifter, Emily Campbell, Olympic diving champion and three-time medallist Jack Laugher MBE, and Olympic BMX racing champion, Bethany Shriever MBE.

‘Make Some Noise for your Home Team’ has been created with the help of M&C Saatchi Sport & Entertainment to celebrate the importance of eating and celebrating as a team. The campaign hero film shows the different flavours that each team member brings to the table and celebrates the importance of eating together as the team comes together over an Old El Paso feast.

Each athletic ambassador is shown taking part in their own sport, whilst around a table Chef Tom Dean cooks up an Old El Paso meal. The brand brings the Home Team together for a celebratory meal using Old El Paso showcasing the unifying power of food and encouraging support for the team as they take on the games.

“We are thrilled to bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage. As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.” says Aditi Hilgers, Head of Marketing at Old El Paso.

Further to the campaign video, Old El Paso is launching a competition that offers audiences the chance to win VIP tickets to experience the Paris 2024 Olympic Games, via Promotional Old El Paso Retail Packs across their portfolio, live in-store now. Each of the featured ‘Home Team Heroes’ star on individual packs and all share a golden tip on how they bring their unique flavour to an Old El Paso meal.

Capitalising on the anticipation and excitement that comes with the Olympics, Old El Paso’s Team GB-focused campaign unites the nation in support as it gears up for a memorable summer of sport.

Related Tags

Sport Food Olympic Games