Research unveils the cultural forces driving the future of food

The research by TBWA Backslash reveals the influential movements driving spend in the food category

Deputy Editor, BITE Creativebrief

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food & drink

The posters are designed to celebrate the pure fun and escapism of a summer kickabout.

The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.

The ‘Now We’re Cooking’ campaign aims to make cooking more accessible through product launches and recipes.

The full-scale takeover aims to make the relaunch as a fan-led cultural moment.

A brand-building and platform-nascent approach is growing more important for food brands.