Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
Paul joined CPB in early May. Prior to that Paul was at MullenLowe for eight years as Head of Account Management. In that time he worked with a variety of brands including Dulux, British Heart Foundation, Persil, thetrainline.com, Seat (VW Group), The Singleton (Diageo), Sloggi and Lenovo. Paul started his advertising career at BBDO Shanghai as a Strategist working with Visa and PepsiCo. He then moved to Ogilvy and worked across a range of domestic and global brands.
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