What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
My experience at Cannes showed me how far there is still to go for an industry that only wants to talk about diversity, writes Collette Philip.
Collette Philip runs award-winning brand and strategy consultancy, Brand By Me. Brand by Me help organisations harness the power of brand strategy to embed anti-racism, drive equity and tackle injustice. She has worked with, on and for a breadth of amazing brands for over 20 years, both at global agencies and brand-side - from household names to amazing charities, including Starburst, Clearasil, McDonald's, T-Mobile, EE and Barnardoâs childrenâs charity. It was her lived and professional experience, combining her love of brands and call to make a difference that led her to launch Brand by Me, in 2016 and today Brand by Me are in high demand with clients including Wellcome Trust, Amnesty International and Santander. Collette is also a celebrated writer and speaker featured in Third Sector, Campaign, Forbes and on BBC Radio 4. Brand by Me was named a âSmall Business of 2021â by Lloyds Bank and The Times.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in