August 9th 2022

Evaporating ads demonstrate the impact of rough sleeping in extreme heat

Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.

Georgie Moreton

Deputy Editor, BITE Creativebrief

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Evaporating ads demonstrate the impact of rough sleeping in extreme heat

Georgie Moreton

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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